The Coquitlam website was unique amongst the Arthur Murray studio sites we've done because of their Canadian location. We spent a lot of time tailoring the content to be attractive to the unique needs of their particular market. For example, we tailor made a link page of Arthur Murray Studios with the Canadian sites listed first.
Additionally, we implemented specific features to meet the needs of potential clients while also serving their existing student body. We made sure that there was plenty of information to excite and inform non-dancers with the use of a Frequently Asked Questions page. This feature is very easy for the administrators to update and change. We also encouraged the use of a calendar and newsletter to keep their current students up-to-date with all the events of the studio. And finally, we implemented a user-friendly photo gallery to show off their students and entice potential students to the studio.
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Arthur Murray Coquitlam
